Meet Kawaii Lolita Fashion Icon Haruka Kurebayashi at Waku Waku +NYC!

We’ve got a special message from one our VIP guests, Haruka Kurebayashi! If you don’t know who she is, Haruka is the “Decora Queen” of Japanese fashion! You can read her full profile on our guests page, and then see her strut as part of PUTUMAYO’s fashion show.

Waku Waku +NYC is your chance to meet Haruka in person.


This Pokémon Might Be the Unofficial Mascot of Waku Waku +NYC

I recently realized that there’s something of an unofficial Waku Waku +NYC mascot in the Pokémon universe!

In a previous post, I wrote about how Lolita fashion has quite a presence in Pokémon. In particular, we have Gothitelle.

Now think about this:

  • Gothitelle, of course, represents Lolita fashion, one of our big attractions at Waku Waku +NYC
  • Pokémon is a symbol of Japanese gaming and how Japanese pop culture has spread around the world
  • The game Gothitelle comes from, Pokemon Black and White, is based on New York City (seriously, compare it to a map of Manhattan!)

Who better represents what Waku Waku +NYC is all about? Gothitelle is awesome!


PS: We have a Lolita fashion modeling contest for Waku Waku +NYC! Like us on Facebook, and then enter! 

Waku Waku +NYC at AnimeNext!


Waku Waku +NYC is the hottest new Japanese anime and pop culture festival coming to New York City, so we had to come to the biggest anime convention in New Jersey, AnimeNext. A few members of our team are headed there this weekend, June 12-14, and we even have a booth in Con Row!

If you’re also attending AnimeNext, and you’ve been curious about Waku Waku +NYC, why not stop by our booth? We’ll be happy to answer any questions you’ll have.

We also have a surprise in store for all AnimeNext attendees, so check your goodies bag after you get your badge!


PS: My personal recommendation is that you check out the Studio Trigger panel, Saturday from 9pm-11pm in Panel 1, and the FLOW concert, Friday from 8pm-9:30pm in Main Events. YEEART!

Lolita Fashion in Pokémon

Hey, Lolita fashion fans, here’s a bit of trivia for you! Did you know that Lolita fashion was featured in the first Pokémon commercial in Japan?

While Lolita fashion isn’t a major component of Pokémon, it actually shows up in quite a few places, making it undeniably a part of the alternative fictional world of the games, the anime, and beyond.

Gothita, Gothorita, and Gothitelle

A Psychic type Pokémon introduced in Generation V with Pokemon Black/White, Gothitelle is based clearly on Gothic Lolita fashion. Evolving from Gothita and then Gothorita, each time the Pokemon gains an increasingly elaborate “outfit.”


Introduced in Generation IV with Pokemon Diamond/Pearl Marley is one of many allies your character comes across traveling the Sinnoh region (based on Hokkaido in Japan). Marley (named Mai in Japanese) and her Gothic Lolita fashion were also featured in an episode of the anime.


This Lolita fashion character first appeared in the Generation VI games (Pokemon X/Y) as the Leader of the Laverre City Gym who specializes in the newly-introduced Fairy Type Pokémon. Reflecting the spread of Lolita fashion throughout the world, Valerie (Mache in Japanese) is noted as coming from Johto (based on a region of Japan) to Kalos (based on the country of France). Her entire gym is also based on a fairy tale-esque dollhouse.

How would you feel about wearing Lolita fashion in the Pokémon world? Would it be impractical for traveling through caves and mountains, or would you persevere like the characters featured here.

Also, if you’re interested in Lolita Fashion, we have lots planned for our Japanese pop culture festival, Waku Waku +NYC. We even have a Lolita fashion modeling competition planned, and some great Lolita fashion guests, including designers and models from Baby, the Stars Shine Bright and Putumayo. While we can’t guarantee that you’ll find any real Pokémon, why not come to our event in your Lolita fashion, and bring a few Poké Balls just in case? You never know!

Rozen Maiden and the Five Lolita Fashion Styles

Rozen Maiden and the Five Lolita Fashion Styles

Lolita Fashion can be a surprisingly complex subject, given all of the various permutations, trends, and personal touches that go into it. The video above, from famed Lolita Fashion line “Baby, the Stars Shine Bright” and Misako Aoki, helps to clarify the five main styles—Traditional, Sweet, Classical, Gothic, and Prince.

What I’ve come to realize is that the characters in the manga and anime Rozen Maiden, about living Victorian-style dolls who fight each other in order to become “Alice,” all correspond to these five Lolita Fashion archetypes. It’s allowed me to commit these categories to memory, so maybe it’ll help you too!

By the way, we’re having Baby, the Stars Shine at Waku Waku +NYC, including “Alice and the Pirates” Designer Masumi Kano. Order your tickets today for a chance to meet her and see the latest in Lolita Fashion!

Traditional Lolita

Described as consisting of “cute, girlish dresses made from plain, natural-toned fabric and lace,” the Traditional Lolita, appropriately, corresponds with the main doll in Rozen Maiden, Shinku. In support of this, Shinku sports both the signature headdress of the Traditional style, as well as twin ponytails.

 Sweet Lolita

 Characterized as emphasizing a childish look, “pink color from head to toe,” and patterns consisting of cute items, the doll Hina Ichigo embodies the concept of “Sweet Lolita” in both body and mind. Just remember her love of sweets (strawberry daifuku), and not so much her love of hamburgers topped with flower-shaped eggs.

 Classical Lolita

 Two characters in Rozen Maiden take cues from the Classical Lolita look: Suiseiseki and Kanaria. Both wear outfits that emphasize lace, delicate ribbons, and “mature elegance.” While it’s arguable just how mature and elegant these two characters are, just remember their outfits more than their personalities.

 Gothic Lolita

Perhaps the most well-known Lolita Fashion style, Gothic Lolita is known for its heavy use of black and qualities that evoke the image of a witch. Naturally, the darkest and most eerie dolls of Rozen Maiden correspond to this distinction: the disturbed Suigintou and the mysterious Kirakishou.

 Prince Lolita

 Also known as “Boy Style,” the key items of this particular look are short pants and a silk hat, as well as short hair either achieved naturally or through the use of a wig. Souseiseki, Suiseiseki’s twin, fits this description to a tee, being the only doll in Rozen Maiden to feature all three of those qualities.

Just as the distinctions between Lolita Fashion styles themselves can sometimes be fairly nebulous, in actuality the different Rozen Maiden dolls aren’t so rigidly categorized either, but I think this is a useful starting point for those wishing to learn more about Lolita Fashion.

So, which style do you prefer?